Google Ads that catch people at the moment of intent
Someone typing “dentist near me open now” has already decided to book. They are not browsing. That intent is the most valuable thing in local marketing, and Google Ads is how you appear in front of it.
The difficulty is that intent is expensive, and a badly structured account burns through budget on searches that were never going to convert. We build tightly themed campaigns with aggressive negative keyword lists, so your money goes to the searches that produce appointments.
What's included
- Keyword research grounded in how patients actually search
- Search, Performance Max and call-only campaign setup
- Negative keyword lists, maintained monthly
- Ad copy written and split-tested per ad group
- Call tracking and conversion tracking configured properly
- Landing pages built for the campaign, not repurposed from your homepage
- Bid and budget management against cost per appointment
What you can expect
- Visibility exactly when someone is looking to book
- A measurable cost per call and per appointment
- Wasted spend cut month over month as negatives accumulate
Common questions
How is this different from SEO?
Google Ads buys you the top of the page immediately; SEO earns it over months. Ads give you leads while the slower channels build. Most clients run both, and over time the SEO work reduces how much they need to spend on ads for the same volume.
Who pays Google for the clicks?
You do, directly. Our management fee is separate from your ad budget, so the account and the money stay in your name and you can see exactly what was spent on what.
How quickly will I see enquiries?
Usually within the first week, because you are buying attention rather than earning it. The first month is largely about gathering data; cost per lead typically improves noticeably from month two as we cut what is not working.
Want to know if this would work for you?
We will audit your current marketing and tell you plainly what we would change. No charge, no obligation.
Book a Free Growth AuditOr message us on WhatsApp · 9392153235